At Home Spaces Branding & Website

My client Wayne from At Home Spaces needed new branding and a website portfolio for his business. Wayne is a contractor that specializes in basements and bathrooms. His target audience is mostly seniors aged 55 - 65, so the website needed to be easy to use, easy to read, and easy to navigate. He also needed business cards and other marketing materials that followed the same senior-friendly accessibility guidelines.

I simplified and modernized his existing logo and added a colour palette of shades of grey and blue. I used Squarespace to build him a custom website. It has a straightforward layout with all the most important information on the home page, and many easy links to the portfolio section. The navigation also includes a button that will immediately call his business’ phone number, which is how most of his clients initially contact him.

Since the brand refresh and new website launched, Wayne has been able to raise his rates and attract higher-ticket clients for his business. To visit the website, go to www.athomespaces.com.